As a differential, Yippy splits the search results and separates them by sources and themes so that one can proceed to a kind of sub-search. However, it does not offer such attractive features as selecting images, news, and videos, which are present in the comprehensive search engines. Additionally, it also respects the user’s privacy. Known in the past under the name of Clusty, this search engine has the power to combine several engines to give collective results. Also, it comes with parental control, which is very easy to configure to restrict minors’ access to inappropriate content. It’s a win-win.For example, you can save an image or search for similar ones with a simple click. It would mean at least an order of magnitude more users and a huge boost in development resources (both money and talent), from a company that has the exact same privacy stance as DuckDuckGo.
It would even be good for DuckDuckGo fans, as long as Apple keeps it available on the web and to other web browsers, not just to Apple device users.
#Best search engine for apple free#
Apple owning its own search isn’t giving up billions in free profit from Google, it’s gaining something worth billions of dollars to Google.Īnd buying DuckDuckGo is the fastest and likely most economical means of bootstrapping a hypothetical Apple Search. If owning the default Safari search engine wasn’t enormously valuable, Google wouldn’t pay Apple billions of dollars for that privilege.
Owning all that data, and the means by which it is collected, could be a huge boon to Siri, computational photography, augmented reality research, and many other AI and ML projects. What’s more, improving search results is the perfect problem to solve with machine learning, and we all know how keen Apple is to apply ML and AI to everything it does these days. Training machine learning algorithms requires tons of data, and it is the core function of all search engines to literally collect it from all over the web.
This isn’t a privacy violation-it’s not storing information about users, it’s storing information about public webpages. Otherwise it has no idea what to show users when they search. All search engines have to continuously crawl webpages and search, sort, and index their content. Those ads are targeted to the search term, not the user-DuckDuckGo still has no idea who you are or what other searches you’ve ever made.Īt the scale of “Apple default search engine,” that kind of ad revenue can bring in serious money.Ī web search engine is also a massive data treasure trove that could prove invaluable for training Apple’s many machine learning (ML) technologies. If you search for “vitamins,” you get all the expected organic search results (including shopping links), as well as a couple of ads. DuckDuckGo may not track user data, but it still makes money through advertising it’s just not personalized advertising. For a company of Apple’s resources and ideals, that alone should be reason enough.īut there are other benefits. Apple can ensure that its privacy and security goals are met for billions of daily searches made by hundreds of millions of users. First and foremost, it puts Apple in control of one of the most critical user experiences on every device it sells: searching the web. DuckDuckGoĪnd it’s pretty good! Complex search queries for advanced users aren’t quite up to par with Google, and it doesn’t do as good a job of digging down into obscure forums to find answers to obtuse technical problems, but for the average search made by the average user, it meets a high quality standard.īut the payoff could be huge. It’s a search engine that, at its core, shares the same ideals about privacy as does Apple. It doesn’t even log IP addresses or user agent strings. DuckDuckGo is a search engine that does not collect, store, track, or share any personal information about you. Apple should buy DuckDuckGo and make it into Apple Search
#Best search engine for apple full#
And they’re just objectively not as good as Google, so why bother?įor Apple to ensure that searching the web-maybe the most important and common part of the computing experience-meets its own privacy values, it would need to build its own search engine to have full control over how data is and isn’t collected, and how the web is crawled and indexed. Apple could make Bing or Yahoo its default search engine, but they don’t meet Apple’s privacy stance, either. The problem is, there’s no great alternative.
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